How To Pick Your LinkedIn Network Size

In case you create a professional network that’s small, large, or somewhere among? It all depends on which you are selling, that you simply target, and the amount of time you have to purchase LinkedIn managing your network.

Open Networking

Just as one Open Networker provides you with lots of options allowing you to connect with others, but you will need to dedicate no less than a few hrs every day accepting connection demands and answering emails from your network.

Open Networkers are often aggressive networkers, so they are constantly contacting their network, beating the guarana plant for completely new leads.


If you are a recruiter who fills jobs across the nation or worldwide, you need to create a huge network a pipeline full. You have to be ready to dedicate nearly half from the working hrs working your LinkedIn network for leads to fill open positions also to find new jobs to write.

There is no trouble with spending 20 hrs each week networking on LinkedIn, be it much of your source to discover job listings and quality candidates.


Let’s say you sell niche products, it probably doesn’t appear sensible that you ought to waste your money than a few hrs every day on LinkedIn, in situation your audience is small.

You almost certainly possess a few key contacts on LinkedIn who is able to put you in contact using the proper people, and you also know which Groups to register in.

80/20 Rule

Most sales professionals select the middle-of-the-road approach. They have their professional network of 500 to a single,000 people, which supplies them tremendous utilization of numerous second- and third-degree connections.

There is also their core people from the network, they communicate regularly. It’s the old 80/20 rule: twenty percent from the network is most active, offering almost all their leads and purchases, once they every so often make the most of some leads and purchases within the other eighty percent.

Pros & Cons

The right size your LinkedIn network is determined by plenty of factors that solve these questions . determine. Every scenario differs, so weigh the advantages and disadvantages of each and every networking style and find out the best idea for that products or services you sell.

Small Niche Network



Targeted audience

Limited capacity to attain

Less noise/emails from2 2n and 3rd-degree connections

You may miss some sales options, because you don’t have as much first- degree connections, referring you to definitely certainly new connections

Less connection demands from people you don’t know

New connection demands are frequently more targeted because you are a distinct segment networker

Medium-sized Network



You make the most of obtaining a targeted audience plus an extended second- and 3rd-degree audience

You may be limited if you make an effort to achieve to 3rd- degree connections

More options allowing you to connect with prospects when you wish introductions

You may receive plenty of connection demands using their company people or individuals who don’t suit your professional network profile

More options to obtain referrals from your network

You may receive plenty of connections

Open Networking



There is a very wide audience to promote to also to help recommend prospects

Your network is very unfocused so you have to function difficult to get targeted customers

You will get numerous second- and 3rd-degree connections

You’re going to get plenty of unrequested emails from your connections

You aren’t more than two hops from numerous prospects

You will have no personal relationship using more than 90% from the network and that means you won’t be capable of refer them

You’re going to get plenty of demands to Recommend individuals your network who you don’t know perfectly

Clearly you are able to convince you when you buy a technique that is not in your corner. In the event you begin just like a niche networker, it is possible to change to become a available Networker or possibly a medium-sized network.


The challenging transition is when you begin becoming an Open Networker and connections with 20,000 other professionals, it’s tough to merely reduce how large your network. It’s a extended, tedious process detaching the connections that are not highly targeted.

Lots of people even close their existing LinkedIn account and start again getting a brandname-new account and rebuild their network by yourself.


If you think developing a smaller sized sized, focused network is what you would like, you will have to be selective when connecting with others.

There’s an excellent balance between maintaining your network small , focused in addition to getting utilization of individuals valuable second- and third-degree connections.