SEO Or SMO – Which Is Better?
Search engine optimization [SEO] and Social media optimization [SMO] are used to promote website. Both are nearly same and have their own significance. You can manipulate SEO, SMO or both. However, let’s get to know these broad terms.
SEO = Traffic + Backlinks
You create a website, which is appealing but SEO goes beyond. It has the potential to improve the site for search engines as well as users. Great user experience defines more trust, high conversion rates and great brand loyalty. Website needs to be optimized for desktop and mobile devices. Certain search terms and keyword phrases need to be aligned for search engines crawlers, so as to locate your website, when seekers come in search for your business.
Factors search engine considers
Google has around 200 algorithms used to rank. Some of the factors are proven but there are a few that are controversial. Digital marketers find it challenging to concentrate on which specific factors for SEO. Some of the effective SEO plan include factors like –
- Quality content
- Good keyword search
- Worthy backlinks
SMO = Traffic + Publicity + Advertising
You can say SMO is a fragment of SEO but in comparison it is totally the opposite. SMO strategy helps to create great relationships and increase brand awareness on social media platforms. SMO is a medium between social media and search engine optimization. Brands can leverage the potential of content through sharing on social media and dramatically increase exposure in front of their target market. Active web presence on social media increases brand visibility, authority and remembrance.
Social media terms
- Content – It can be a tweet, photo on Instagram, pin on Pinterest or a Facebook status update.
- Context – For example, a great joke placed in a long blog post will not be seen as expected but when you share it on Twitter, it will get crushed with tweets.
- Hashtags – Hashtags are used on almost every social media sites to define a content topic. It allows user to discover and even share.
- Shares – The currency of social media landscape. Shares matter a lot because when people get engaged a content and share, it is time to celebrate.
Which one to choose SEO or SMO?
SEO helps to get entrance on Google’s first search result page. It even allows to discover flaws on any web pages, which can be removed.
SMO helps to promote website on social media and drive more traffic but the defects on your web pages don’t get recognized.
Today, increase in awareness and technical development consistently changes the SEO and SMO parameters. Therefore, to enhance your website ranking and visibility on search engines, it is necessary to update your website according to the trend. Even makes sure that the content is relevant and shareable.
Choice between both depends on skills, time and budget!